Conn. Shop Wins Anti-Smoking Biz

Cashman & Katz last week picked up a new anti-smoking assignment, landing creative and media duties on Connecticut’s Tobacco and Health Trust Fund account.

Billings are expected to be in the mid-six-figures, according to Tony Cashman, president of the Glastonbury, Conn., shop. Cashman & Katz will create a statewide campaign that will include adver tising, interactive and PR; the ads will launch in early 2003.

The win represents the client’s first full-service agency relationship, said Michael Purcaro, communications manager for the Connecticut Department of Public Health, which administers the fund; previously, the account had been handled on a project basis.

“We felt [Cashman & Katz was] best equipped to handle our needs,” said Purcaro, citing the shop’s experience with healthcare clients such as Pfizer, the National Kidney Foundation and Hartford Hospital as factors in the selection.