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When it comes to the future of telecommunications, the enthusiasm of those involved knows no bounds. ‘These are life-enhancing technical changes,’ gushes Vicki Hayden, J. Walter Thompson/S.F. account director on MobiLink, a cellular service consortium formed earlier this year to go up against the more established Cellular One. Since 15 companies, including six Baby Bells, merged to provide the national cellular service, the discussion has centered on ‘optics,’ ‘access codes’ and ‘carriers,’ all terms more likely to make consumers’ eyes glaze over than send them scurrying to the phone.
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