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Biggs/Gilmore Communications is opening a Knoxville, Tenn., office next month for its expanding business with longtime client Sea Ray Boats.
Sea Ray recently shifted print and promotional work to Biggs/Gilmore, naming the shop agency of record.
Previously, the Kalamazoo, Mich.-based agency was primarily responsible for the boat manufacturer’s Web site, although there has been a history of project assignments going back more than a decade.
The estimated $3 million advertising account was formerly with Davis-Newman-Payne Advertising in Knoxville.
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