Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A huge gorilla pounds its chest. A guy at a game smashes a can against his head.
Yes, folks have been going all out for Einstein Moomjy’s warehouse sale.
Those images and others appear in two 15-second TV spots for the carpet, rug and furniture retailer, by The GFS/Lev inson Group, New York, a division of Goldberg Fossa. The work—the first TV spots to tout the client’s semiannual warehouse sale—broke last week; ads feature stock-footage clips humorously set to a persistent drumbeat.
“Moomsday is coming,” repeats a voiceover in one ad, as images of folks beating drums, the aforementioned gorilla (or fellow in a gorilla suit) and can-happy guy, among others, appear.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in