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CHICAGO Colle + McVoy is spinning off its public relations department into a specialist practice under the name Exponent Public Relations.
“Rebranding makes our PR expertise more visible to prospects and clients,” said John Jarvis, CEO of the Minneapolis agency in a statement. “Our PR group has continually demonstrated its ability to deliver great ideas to our clients, and launching Exponent will help us further underscore our culture and reputation as an idea-driven organization.”
Managing director Riff Yeager will lead the 21-person practice, which will remain a business division of MDC Partners agency Colle + McVoy.
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