Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Martin/Williams is taking a second crack at The Coleman Company, as the outdoors manufacturer has enlisted the Omnicom Group shop as lead advertising agency without a review, the shop confirmed.
“We couldn’t be more pleased to be working with a great brand like Coleman,” said agency CEO Steve Collins in a statement. “Under new CEO Gary Kiedaisch’s leadership, Coleman has the vision to become the Nike of the outdoor business. They are taking a much more aggressive posture, and we’re excited to help them reactivate and contemporize this legendary American brand.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in