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After more than a year without an agency, Snapper Power Equipment awarded creative chores for its primarily broadcast account to Cole Henderson Drake here. Media will continue to be handled by SFM Media in New York.
Nationally, Snapper spent $7 million-plus during the first 10 months of 1997, per Competitive Media Reporting. Like many manufacturers that use a dealer network, that figure nearly doubles, an industry source said, when local and regional advertising are added.
Snapper senior director of marketing and advertising Neil Egan, who joined the company last August, said the McDonough, Ga.,
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