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BOSTON Starwood Hotels & Resorts today named former Coca-Cola president, COO Steven Heyer its CEO.
Heyer, 52, takes the post on Oct. 1 and will succeed company founder Barry Sternlicht, who will assume the position of executive chairman and chief design officer. The move had been expected [Adweek Online, Aug. 13].
Interpublic Group’s Deutsch in New York, handles the ad accounts of Starwood’s Westin and Sheraton brands, for which combined media spending totals $70 million a year, per Nielsen Monitor-Plus.
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