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NEW YORK — Coca-Cola is sending retiring Baltimore Orioles third baseman Cal Ripken Jr. to bat in a national TV spot set to break next week for Coke Classic. The spot will continue Coke’s current “Life tastes good” tag with a baseball twist.
Creative is from McCann-Erickson, N.Y. Spending was not revealed. Coke spent more than $194 million on Classic in 2000 and topped $75 million on spending from January through May 2001.
The ad will play up Ripken’s status as a classic iron man ballplayer whose abilities have withstood the test of time.
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