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NEW YORK–The Coca-Cola Co. has revised the status of Berlin/Cameron & Partners and Wieden + Kennedy, a client representative confirmed. According to an internal memo earlier this week from chief marketing officer Steve Jones, the independent agencies in New York and Portland, Ore., respectively, were removed from the Coke roster.
However, late Friday, the client said that while it is retaining those two shops, they are handling different brands.
The representative has confirmed that though Berlin/Cameron is indeed losing the Dasani account, it is retaining Mello Yello and Mr.
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