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NEW YORK Coca-Cola is talking to its roster agencies about creating international TV and outdoor ads for its Coke Classic brand, sources said.
The goal is to be able to run at least two spots and some billboard ads that are appropriate for any country, regardless of culture, sources said. Billings on the assignment have not been determined.
A Coke representative confirmed that the company “has briefed some of its agency partners on a project that would augment Coke Classic advertising,” but disclosed no other information.
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