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NEW YORK The Coca-Cola Co., is soliciting ideas on brand Coke in the U.K. beyond those of its lead agency McCann-Erickson, sources said.
With Coke’s “Real” campaign set to bow in North America on Monday, the Atlanta client has been seeing concepts from London creative boutique Mother, sources said. Mother is already on the Coke roster, handling creative for Lilt and other brands, but this is the first time it would be working on Coke Classic.
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