Cohn & Wells Reinventing Itself as aka Euro RSCG

Direct Response Agency Adds New Leaders, Expands Disciplines
SAN FRANCISCO–Direct response specialist Cohn & Wells is changing its name to aka Euro RSCG and expanding its offerings to include design and branding advertising.
The move comes after a failed attempt to form an alliance with sister agency Citron Haligman Bedecarrƒ Euro RSCG, said agency executives. Citron subsequently severed its ties with Euro last week (see above).
New senior managers have been installed at San Francisco-based aka to help it “evolve” into an integrated marketing entity, said managing partner Michael Kantrow, who joined the shop in May.