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NEW YORK Volkswagen this week broke an Hispanic TV spot for the Jetta A5 in which a young driver overcomes a string of bad luck with the sedan.
The spot, “Superstitious,” via COD, Miami, will air nationally on Spanish-language television outlets. Campaign spending was not given.
In the spot, a guy wakes up and immediately realizes that this will not be a normal day for him. He breaks a mirror, opens an umbrella inside his room, crosses under a ladder and almost steps on a black cat that has crossed his path.
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