CMR's Top Brands in Network Prime time - Week of September 6-13, 1998

Rank Brand Class Spots
1 BURGER KING G320 42
2 KFC RESTAURANT G320 34
3 SPRINT LONG DISTANCE–
RESIDENTIAL B221 26
4 DOMINO’S PIZZA G320 25
5 OLIVE GARDEN G320 24
6 DIEHARD–AUTOMOTIVE BATTERIES T141 23
7 CLARITIN ALLERGY RX D560 20
WALL STREET JOURNAL B621 20
9 HONDA AUTOS–PRE-OWNED T112 19
10 ACE HARDWARE STORES V376 18
MCDONALD’S G320 18
MCI LONG DISTANCE–RESIDENTIAL B221 18
TITANIC–VIDEO H532 18
14 JET DRY DISHWASHER RINSE H410 17
15 1-800-CALLATT B221 16
THE GAP–MEN’S & WOMEN’S
APPAREL V311 16
GILLETTE–MACH 3 MEN’S RAZOR D430 16
M&MS F510 16
19 ADVIL–PAIN RELIEVER LIQUI-GEL D511 15
BURLINGTON COAT FACTORY–
WOMEN V311 15
21 ALMAY–STAY SMOOTH
ANTI-CHAP LIP COLOR D120 14
COLGATE–TOTAL TOOTHBRUSHES D219 14
DELTA–FAUCETS H621 14
LADY & THE TRAMP–VIDEO H532 14
MAYBELLINE–MOISTURE WHIP
LIPSTICK D120 14
NEW LINE–RUSH HOUR MOVIE B660 14
PEPPERIDGE FARM–AMER.