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CMR's Top Brands in Network Prime time - Week of September 6-13, 1998

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Rank Brand Class Spots
1 BURGER KING G320 42
2 KFC RESTAURANT G320 34
3 SPRINT LONG DISTANCE--
RESIDENTIAL B221 26
4 DOMINO'S PIZZA G320 25
5 OLIVE GARDEN G320 24
6 DIEHARD--AUTOMOTIVE BATTERIES T141 23
7 CLARITIN ALLERGY RX D560 20
WALL STREET JOURNAL B621 20
9 HONDA AUTOS--PRE-OWNED T112 19
10 ACE HARDWARE STORES V376 18
MCDONALD'S G320 18
MCI LONG DISTANCE--RESIDENTIAL B221 18
TITANIC--VIDEO H532 18
14 JET DRY DISHWASHER RINSE H410 17
15 1-800-CALLATT B221 16
THE GAP--MEN'S & WOMEN'S
APPAREL V311 16
GILLETTE--MACH 3 MEN'S RAZOR D430 16
M&MS F510 16
19 ADVIL--PAIN RELIEVER LIQUI-GEL D511 15
BURLINGTON COAT FACTORY--
WOMEN V311 15
21 ALMAY--STAY SMOOTH
ANTI-CHAP LIP COLOR D120 14
COLGATE--TOTAL TOOTHBRUSHES D219 14
DELTA--FAUCETS H621 14
LADY & THE TRAMP--VIDEO H532 14
MAYBELLINE--MOISTURE WHIP
LIPSTICK D120 14
NEW LINE--RUSH HOUR MOVIE B660 14
PEPPERIDGE FARM--AMER.
CLLCTN COOKIES F343 14
PRIMESTAR--SATELLITE SYSTEM H514 14
29 BUENA VISTA--SIMON BIRCH MOVIE B660 13
CARNIVAL CRUISES T412 13
LEVI--MEN'S JEANS A142 13
TOYOTA AUTOS--CAMRY T112 13
33 AT&T LONG DISTANCE--
RESIDENTIAL B221 12
FAIRFIELD CMNTS RSRT T431 12
K MART--CHILDREN'S APPAREL V510 12
LITTLE CAESAR'S G320 12
MIRAMAX--ROUNDERS MOVIE B660 12
OCEAN SPRAY WLFT FRMS--
RTS FRUIT JUICE F420 12
QUAKER--INSTANT OATMEAL F220 12
SALON SELECTIVES--HAIR PDTS D390 1