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WHEELING, ILL. – Orval Kent, an independent operating company of Pet, Inc., assigned its foodservice account to CME-KHBB Advertising/Chicago. Billings are estimated at $2-3 million. The agency will handle strategic planning, media, creative and sales promotion for the Orval Kent line, which includes the Signature, Signature Delights and Chilled Selections brands of cole slaw, potato and fruit salads.
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