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Domino’s Pizza is moving into the virtual realm, last week unveiling its new Web site designed by Campbell Mithun Esty’s interactive subsidiary, the Digital Cafe.
The site, www.dominos.com, is the first major work completed by the St. Paul, Minn.-based interactive unit since CME acquired it last April to boost its digital and interactive capabilities.
The site’s consumer-oriented features key on the Ann Arbor, Mich-based pizza delivery chain’s family-oriented positioning and its “Delivering a million smiles a day” tagline.
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