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CHICAGO Interstate Bakeries looks to reinforce the image of its higher-end Baker’s Inn bread with a new national television and print advertising campaign.
A TV spot, which will run on national cable networks from late June through October, depicts a grocery story aisle that has been replaced by a bakery storefront. “The bread aisle will never be the same,” says a voiceover.
A print ad depicts a similar image, with the headline, “Your favorite corner bakery breads are now as close as the bread aisle.”
Interpublic
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