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MDC Makes an Offer the Shop Can’t Refuse
CHICAGO–Officials with Minneapolis agency Colle & McVoy said MDC Communications Corp.’s reputation for allowing its agencies to operate independently is what finally convinced them to sell.
The $160 million agency had been approached by holding companies before, said agency chairman and chief executive officer Jim Bergeson. But MDC’s reputation and financial offer made its overtures sweeter than the rest, he said.
“These guys were unique in their approach,” he said.
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