Clients New, Old Bolster Arc

Arc Marketing has added assignments worth about $6 million combined from new and existing clients.

The new clients are Clairol, Cendant and Metric, while Arc has also been engaged for additional projects by current clients Kellogg’s and the History Channel. Work for the Publicis Groupe shop in Greenwich, Conn.—which changed its name from Clarion Marketing this summer—will mainly involve promotions and events marketing, long the shop’s specialty.

The wins are important for Arc because they come from a broad range of client types, underscoring the agency’s ability to work on business ranging from fashion and hospitality to high technology, said Caren Berlin, Arc’s president.