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Hill, Holliday, Connors, Cosmopulos last week negotiated with WBCN-FM to have its client, NPC Computer Corp., become the halftime sponsor during broadcasts of New England Patriots football games.
It was the latest in a series of marketing initiatives designed to put the small, Needham, Mass.-based personal computer vendor on the map against huge competitors Dell and Gateway. NPC sells PCs to consumers and businesses, promising better service and quality control.
“The company has limited funds for advertising right now but needs to build a base of customers.
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