CL Gives Insider Views of Trex Decks

CHICAGO Carmichael Lynch aims to make dream decks more of a reality in a new print campaign for building material Trex, introducing a new tagline, “Create your space.”

The new line replaces “Deck of a lifetime,” which had been running since the Minneapolis agency’s initial work for the Winchester, Va., client broke in March 1999. The work featured outside views of houses with elaborate decks in engaging settings, like a rocky seacoast.

The new work uses photographs of actual decks built with Trex material as viewed from the inside of a house.