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After 3 Years, Financial Giant Reaches Out to Other Agencies
NEW YORK–Citibank, a mega-client of Young & Rubicam Inc., has approached other agencies to discuss business currently handled by various Y&R units around the world, sources said.
The agency network holds the $500 million-plus global account; its duties include advertising, media buying and direct marketing.
Citibank marketing executives, including Anne MacDonald, managing director of global branding and communication, have contacted shops to set up meetings in the coming weeks, sources said.
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