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Circuit City Trims List

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NEW YORK Circuit City on Thursday named contenders in the review for creative chores on its estimated $150 million broadcast ad account.

Competing are: The Richards Group in Dallas and Doner in Southfield, Mich., both independents; Interpublic Group's McCann-Erickson in New York and its sibling The Martin Agency in Richmond, Va.; and Grey Global Group's Grey Worldwide in New York, according to Hasan Ramusevic of Raleigh, N.C.-based Hasan + Co., the consultancy overseeing the search.

The incumbent, IPG's Foote Cone & Belding in Chicago, is being evaluated in a separate process and remains alive for the business, Hasan said.

Not advancing were Arnold, Bartle Bogle Hegarty, Campbell Mithun, Deutsch, J. Walter Thompson, The Kaplan Thaler Group, Mullen and late entry Omnicom's Goodby, Silverstein & Partners.

A cut to three finalists is expected in mid-April with a decision in late April or early May. Media duties will remain in-house.

Circuit City is based in Richmond, Va., and spends about $220 million annually on ads, $150 million on broadcast, per Nielsen Monitor-Plus.

This story updates an item posted earlier today to clarify that FCB remains in contention.