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NEW YORK Ad revenue among Cinema Advertising Council members grew 15 percent to nearly $456 million in 2006, up from $395 million in 2005, according to a CAC report released today. CAC members account for more than 81 percent of U.S. movie screens.
Miller, Kaplan, Arase & Co. determined the figures.
The report includes revenue data for both on-screen and off-screen cinema advertising. On-screen includes commercials aired prior to movie previews and feature presentations. Off-screen includes audio programming, sampling, special events, concession-based efforts and lobby promotions.
The
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