Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A marketing executive at Church’s Chicken confirmed the chain has contacted agencies about handling creative duties on its estimated $15 million account.
BaylessCronin in Atlanta has been invited to pitch the account, as has Publicis in Mid America and Levenson & Hill, both Dallas.
Earlier this summer, BaylessCronin was asked to “tweak” existing ads from incumbent Cliff Freeman and Partners with special-offer inserts, said Brad Haley, chief marketing officer at the Atlanta-based fast-food chain.
Haley said the New York shop would not defend.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in