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ATLANTA Church’s Chicken is preparing to narrow its search for a creative agency to three or four finalists, the consultant said. Billings are estimated at $15 million.
The Atlanta-based chain has been visiting multicultural shops and teams of minority and general-market agencies since November, when Melinda Ennis-Roughton was named chief marketing officer [Adweek Online, Nov. 7].
Speaking for the franchise, Sherry Treco-Jones, a search consultant with Agency ID in Decatur, Ga., said she and Ennis-Roughton would continue to visit shops through next week.
Finalists
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