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Marc/USA Dallas has been awarded the advertising account of Jazzland Theme Park, a new 140-acre attraction in New Orleans.
The account assignment was made in the absence of a review and as partof a consolidation by Jazzland’s parent company, Alfa SmartParks. Marc/USA already handles the Jacksonville, Fla.-based company’s other brands, including Wet ‘n Wild, Raging Waters and Silver Springs Enchanted Castles.
Jazzland’s grand opening, in May of this year, was handled by Logan Marketing & Communications of New Orleans.
Said Marc/USA Dallas president David Hadeler, “When most people think of New Orleans, they think of Mardi Gras and entertainment geared more toward adults.
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