Marc/USA Dallas has been awarded the advertising account of Jazzland Theme Park, a new 140-acre attraction in New Orleans.
The account assignment was made in the absence of a review and as partof a consolidation by Jazzland's parent company, Alfa SmartParks. Marc/USA already handles the Jacksonville, Fla.-based company's other brands, including Wet 'n Wild, Raging Waters and Silver Springs Enchanted Castles.
Jazzland's grand opening, in May of this year, was handled by Logan Marketing & Communications of New Orleans.
Said Marc/USA Dallas president David Hadeler, "When most people think of New Orleans, they think of Mardi Gras and entertainment geared more toward adults. Jazzland fills a huge void for a venue that will appeal not only to grownups, but families, teens and children as well."
The park is divided into sections such as Jazz Plaza, Cajun Country and Pontchartrain Beach—each with its own rides and entertainment—and features a year-round, but family-friendly, Mardi Gras celebration.
Annual billings for the new account were not disclosed.