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Austin Kelley’s Second TV Flight Takes Wing
ATLANTA–Austin (eth)Kelley Advertising broke the second phase of a television campaign for Churchs Chicken this month. The Atlanta agency also added Reynolds Plantation’s $1 million account to its client roster.
The new TV spots carry through on the first flight of ads, which positioned the client’s chicken as being so good that it drives people to extraordinary distraction. Ads continue the popular “Gotta have it” tagline.
The three spots in the latest incarnation again use the character of Randy and the chain’s “celebrity” spokesdog Peppa, this time with the addition of Randy’s friend, Gene.
In “Science Fair,” Randy and Gene are judging elementary school projects.
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