Chex Marks New CME Spot

General Mills uses a new tagline to position Chex cereals as a unique eating experience in new work from Campbell Mithun Esty in Minneapolis.
“Chex has always struggled to explain what eating the cereal was like,” CME account supervisor Todd Allard said. “They had a tough time putting it into words.”
In an effort to do just that, a TV spot uses a new tag, “Have you had your Chexsperience?” which is intended to show that eating Chex is different than eating other cereals, particularly flakes, Allard said.