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The Wm. Wrigley Jr. Co. figures the upcoming income tax season is the perfect time to introduce its new Surpass antacid gum.
Samples of Surpass, the first product from the Wrigley Healthcare unit, will be distributed in early April to harried last-minute taxpayers near tax preparer offices in major markets.
The tax season tie-in also includes street marketing on tax day. If a chew of Surpass can’t ease the pain, consumers can call a toll-free hot line where they can receive tax tips from tax experts and heartburn advice from dieticians.
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