Changes at AT&T Could Lead to Agency Shake-up

In the wake of marketing communications vp Stephen Graham’s recent departure, AT&T is planning to re-evaluate its advertising strategy and may further decentralize its marketing department.
“What AT&T could be doing in the future is to have the individual divisions of AT&T be responsible for the look and feel of individual advertising,” said client representative Burke Stinson. “We’ve done that in the past.” Such a move could open the account up to additional roster agencies, he said.
Cathy Constable, formerly marketing communications division manager, succeeded Graham.