CGN Makes Some Noise | Adweek CGN Makes Some Noise | Adweek
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CGN Makes Some Noise

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CGN Marketing & Creative Services last week helped launch online music retailer Soundsbig.com and reached the final round of a review for Roxy.com's $10-15 million ad account.
The Boston-based shop is facing off against Gotham and Hanft Byrne Raboy & Partners, both in New York, for the Roxy.com business. Angotti, Thomas, Hedge in New York failed to make the cut; Margeotes/Fertitta + Partners and Hampel/Stefanides, both in New York, withdrew, said Judy Neer, a consultant with Pile and Co. in Boston, which is overseeing the search.
Roxy.com, based in Hopkinton, Mass., specializes in home electronics, including satellite TV packages and audio/video equipment.
Forty percent owned by the Fingerhut Cos. unit of Federated Department Stores, Roxy.com is looking for a shop to craft a strong brand identity and will name a winner early next month following a round of speculative presentations, Neer said.
CGN's work for Soundsbig.com and its ongoing efforts to upgrade CompUSANET.com, helped it advance in the Roxy.com review, said creative director Paul Norwood.
Based in Boston and launched just last week, Soundsbig.com tapped CGN to helped design the startup's site and distinctive logo, Norwood said.
Advertising plans for Soundsbig.com, which will offer free digital music downloads and online CD sales, have not been finalized but CGN expects to create and place its first campaign, Norwood said.
For CompUSANET.com, the e-commerce unit of computer retailer CompUSA, CGN is working with IBM and Broadvision to create the look and feel of the site.
CGN, a $42 million unit of Burlington, Mass.-based direct shop Epsilon, is the smallest Roxy.com contender.