CGN Buyout: an Emerging Trend

Industry Observers View Epsilon’s Purchase as a Sign of the Times
BOSTON–When a client of Epsilon Data Management went to chairman Bob Mohr seeking his recommendation for a creative resource, Mohr mentioned Cohn Godley Norwood, which his company acquired last month.
As a result, the Boston shop now known as CGN Marketing & Creative Services is being considered for a $6 million national assignment, agency executives said. The name of the client was not disclosed.
CGN had attracted big name accounts prior to being acquired by the Burlington, Mass.,