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CGN Marketing & Creative Services last week named an interactive strategist to senior management to better compete for e-commerce business.
Philip Pyburn, 52, founding partner of both Tradewinds Technology Corp. in Topsfield, Mass., and IT strategy and research at the Ernst & Young Center for Business Innovation, Cambridge, Mass., joined the Boston shop as senior vice president and chief interactive officer, receiving an equity stake in Epsilon, CGN's parent company in Burlington, Mass.
Pyburn's credentials--a doctorate from the Harvard Business School, a master's of science from MIT, author and adjunct professor of management at Brandeis--made him the ideal candidate to lead CGN's development of an Internet professional services division to rival interactive agencies and consulting firms. "We needed a partner who could participate on both the strategy and technology level and a people person who would fit in a small agency environment and was interested in building this practice," said CGN president and CEO Ken Dec.
What attracted Pyburn to CGN was it's "what you see is what you get" approach. "The fact that the agency is small allows senior management to really get involved with client business, and that's where I want to be. ... Three smart guys are better and faster than 30 average folks any day. The other attraction for me was that it was just a good cultural fit and the potential to grow a substantial business and add value to Epsilon is there." Epsilon has undergone a transformation to refocus on the Internet [Adweek, Jan. 24]. K