C'EST LA AQUA VIE

New-age beverage vendor Aqua Vie has continued its aggressive expansion with pushes into Florida and Japan. But a major broadcast ad campaign planned for October in markets including Chicago has been sidetracked by what the firm’s president terms a temporary financial hitch.
The Ketchum, Idaho, company, already is in litigation with two prior ad agencies over unpaid bills and now executes its own ads. But sources said its media buyer, Creative Media Inc./San Francisco, has refused to purchase more air time until outstanding bills are paid.