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NEW YORK In its first campaign since retaining the estimated $25 million 7 Up account in June, Young & Rubicam this week launched two new TV spots touting a new, citrus-infused sub-brand called 7 Up Plus. “When you add it all up, the only way to go is up” is the tagline.
One spot targeting women is set in a spa and features Sex in the City stars Kristin Davis and Cynthia Nixon. The other ad, which targets families and takes place in a park, features Live With Regis and Kelly co-hosts Regis Philbin and Kelly Ripa.
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