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Celebrity Cruises has shifted its creative duties to WestWayne, a move that consolidates its advertising and direct marketing at one shop.
Saatchi & Saatchi in New York held the Miami-based cruise line’s ad account for less than a year. Direct marketing chores will pass from Lieber Levett Koenig Farese in New York to WestWayne’s Miami and Tampa, Fla., offices.
Media buys remain at The Media Edge in New York.
“The purpose is to consolidate the brand under one roof,” said Jim Lomonosoff, Celebrity’s senior vice president of marketing.
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