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BOSTON Carrafiello Diehl & Associates will target consumers in a new campaign promoting a wart removal product previously available only in a doctor’s office.
CDA’s 15-second television spot, which begins airing Aug. 18, touts Compound W Freeze Off, a product in a spray can that people can use in their homes. The commercial opens with a scientist explaining how he prepares the product, and then shows a woman applying it to her young daughter.
The tagline, “The method professionals use,” closes out the spot.
The
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