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Erwin-Penland has released a holiday campaign for Advance America Cash Advance Centers in selected markets across the country.
The Greenville, S.C., shop last week launched two 30-second television commercials fea-turing “Unexpected Bill,” a humorous character the agency introduced in October.
Bill personifies unanticipated expenses that can be managed by using the Spartanburg, S.C., client’s payday advance services, the agency said.
“There’s a perception of this industry that we are there for people to over-extend themselves,” said agency director of strategic planning Roger Beasley.
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