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NEW YORK DiMassimo Brand Advertising has hired Nigel Carr as chief strategy officer and managing partner, sources said. The agency is changing its name to DiMassimo Carr Brand Advertising, the agency confirmed.
Carr, former managing director of the San Francisco office of MDC Partners’ Kirshenbaum Bond + Partners, joined the New York shop last week. DiMassimo and Carr worked together at KB+P’s New York office during the early and mid 90’s.
The U.K. native joined KB+P in 1991 to institute brand planning at its New York headquarters.
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