As someone who started her own business in the late 1990s, M.T. Carney, Universal McCann's new svp, channel account planner, is glad to be working at a company where someone else signs the checks.
"Being your own boss is a really, really great idea and a really difficult reality," said the Dunoon, Scotland, native, who co-founded nails inc., a British nail-salon chain, in 1999.
Carney, most recently a strategist at media-strategy shop Michaelides and Bednash in New York, will use account-planning tools to study how consumers relate to brands and the media at UM in New York. She becomes the media agency's sole account planner, and will work with media and account planners at Interpublic Group sister shop McCann-Erickson. She reports to Mark Stewart, UM's chief strategy officer.
"M.T. is a pure account planner," Stewart said. "Her job is to bring a different and complementary skill set [to our business]."
Carney, a 15-year industry veteran, studied French literature at the Sorbonne in Paris before finding a job in the media department of Ogilvy & Mather in London. That was followed by stints at London shops Leo Burnett and the former Ammirati Puris Lintas (where she spent six years as an account planner).
Her frequent trips to New York while at APL gave her the idea to open a nail-service chain, she said. But in August 2001, Carney and her two children followed her husband to New York, where he had been transferred.
In addition to spending time with her children, at the opera and shopping, Carney loves to travel. One place she hopes to visit is Savannah, Ga., where the weather would likely be milder than Gotham's cold, rainy spring.
"I can't believe I had to move to New York to get Scottish weather," she said. —AARON BAAR