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CHICAGO CareerBuilder.com has awarded creative and media duties on its $60 million advertising account to independent agency Wieden + Kennedy, the client has confirmed.
The account had been in review since the company parted with previous agency Cramer-Krasselt here.
“Wieden + Kennedy has a long tradition of breakthrough creative that resonates with targeted audiences and build lasting value for shareholders,” said Richard Castellini, vp, consumer marketing at CareerBuilder in Chicago. “Their strategy captures the voice and brand personality of CareerBuilder.
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