Carat Takes Hyundai | Adweek Carat Takes Hyundai | Adweek
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Carat Takes Hyundai

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CHICAGO -- Aegis Group-owned Carat, New York, has been chosen by Hyundai Motor Co. to handle the Korean automaker's estimated $400 million Hyundai/Kia Motors America U.S. media account, sources said.

Hyundai dealers are expected to be told about the auto advertiser's plans for media this weekend at the National Automotive Dealers Association convention in New Orleans.

Carat competed against independent Horizon Media, New York, in the final round.

Earlier, Mediaedge: CIA, New York, was cut from the contender list because of conflict hurdles stemming from WPP's purchase of CIA parent Tempus Group and the merging of CIA and WPP's Media Edge. Incumbent Bates USA West, Irvine, Calif., was not invited to defend the account. Bates still handles creative for Hyundai in the U.S. and in more than 20 other countries.

Omnicom's OMD, New York, which had handles media buying for Kia, also did not participate in the review. Kia creative is handled by Davidandgoliath, L.A.