Car Collective Appoints Eisner

After a seven-month courtship of handling the business on a project basis, Eisner & Associates in Baltimore last week was named agency of record for the Atlantic Automotive Group.
Annual billings for the account are estimated well in excess of $5 million, according to an industry observer. The agency’s first major campaign is expected to break later this year.
The client was established by a number of automotive organizations (30 dealerships, regional Saturn locations, service centers, plus car leasing and rental sites) casting their lots together along the busy I-95 corridor that runs between Baltimore and Washington, D.C.
“They’re experimenting with a concept of a different kind of [car] buying experience,” said Eisner strategic planner David Blum.