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Oh, we’ve got Trouble. Right here in New York City. That’s Trouble Helmsley, Leona Helmsley’s 3-year-old Maltese dog, who stars in a new print and outdoor campaign by Warren Kremer Paino in New York for The Helmsley Park Lane Hotel.
“Trouble is Park Lane’s goodwill ambassador,” said Lew Sherwood, svp at Warren Kremer. “She’s regularly in the lobby greeting foreign heads of state, military figures, business icons and Broadway stars.”
In one of five executions, the furry white pooch peeks out from under a couch; copy reads, “I’m not coming out until you promise me we’ll be staying at a Helmsley Hotel.”
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