Candy Maker Taps North Castle

BOSTON-North Castle Partners in Stamford, Conn., is savoring some sweet business from Life Savers Co., a division of Nabisco Foods.
The agency was recently handed a creative assignment for Life Savers’ Bubble Yum bubble gum, Fruit Stripe gum and Now and Later candy, in addition to other undisclosed brands. Media buying is a possibility, sources said.
Agency representative Marke Rubenstein confirmed the assignment but referred additional questions to client executives, who did not return phone calls by press time.
North Castle’s broadcast and print ads for Slim Jim Snacks caught the attention of executives at Nabisco, who then contacted the agency, according to sources.