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CHICAGO The Susan G. Komen Breast Cancer Foundation has selected Duffy & Partners to develop a branding program for the organization, which is one of the largest funders of breast cancer research in the country.
The Minneapolis shop’s assignment will include brand strategy, identity development, and marketing and communications materials as the organization heads toward its 25th anniversary in 2007.
“For more than 20 years, the Komen Foundation has worked diligently to ensure that we maintain our relevance and emotional connection with women and men everywhere who are impacted by breast cancer,” said Chris Orzechowski, brand manager for the Komen Foundation, in a statement.
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