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DETROIT Chevrolet will air three “American Revolution” spots during the Super Bowl on Sunday, the company’s first presence on the game in more than 15 years.
The General Motors marque will air one 30-second commercial in the first quarter and two 15-second spots in the second quarter, all by Campbell-Ewald in Warren, Mich.
“With 10 new cars and trucks being introduced over a period of 20 months, there’s no better place than the Super Bowl to make a bold statement that something big is happening at Chevrolet,” said Brent Dewar, the brand’s general manager.
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