As with the Camel cigarette ad on the previous

As with the Camel cigarette ad on the previous page, the sexual jeans ad shown here—for Diesel—did not have as large a male/ female split in terms of likability as most of the other sexual ads did. Partly, this may be because a male model is the central figure. Also, women might feel this is a “soft” sexual ad and thus not be turned off as strongly by it. The viewing paths also suggest that the visual behavior of people looking at this ad may be determined as much by the geometric style of it as by the sexual imagery.